Klarna
Location
Stockholm
Founded
2005
Invested
2023
Category
Fintech
Klarna is uniquely positioned as both a consumer-first financial services platform and a powerful merchant-facing commerce network. With its massively scaled BNPL model, global merchant base, and growing digital banking footprint, Klarna delivers unparalleled conversion and engagement tools—setting the stage for continued dominance as it transitions into a full-spectrum neobank.
Klarna is a Swedish fintech powerhouse that revolutionized e-commerce through its "Buy Now, Pay Later" (BNPL) offering, which enables consumers to split purchases into interest-free installments while providing merchants upfront funding and fraud protection. Over the years, the company has expanded into banking services—such as debit cards, savings accounts, and brand partnerships—evolving into a comprehensive "commerce network" serving over 100 million consumers and 720,000 merchants across 26 countries, with $105 billion in Gross Merchandise Volume processed in 2024.
As regulatory scrutiny evolves and consumer finance becomes increasingly competitive, Klarna is sharpening its product suite, integrating AI tools, and deepening its shift toward profitability. The company returned to net profitability in 2024, reporting revenue of $2.8 billion and net income of $21 million, marking a strategic inflection point supported by AI-driven underwriting, operational efficiency, and brand partnerships designed to boost lifetime value and drive sustainable growth .